There are a lot of prospects out there…
Targeted Remarketing Ads are an essential strategy!
The holy grail of digital marketing campaigns. It’s all about putting the right message in front of the right prospect… at the right time.
Remarketing ia also known as retargeting, but think of it as hyper-personalization. Remarketing ads are the highly effective tactic of serving targeted digital ads to people who have already visited your website or campaign-specific landing page. It’s also very effective when used to message people who have taken an action on your website, such as signing up for a newsletter, or downloading a white paper, etc. These individuals have already shown interest in your products or services, but for whatever reason, weren’t ready to buy. Remarketing ensures that they continue to see your message during the critical “consideration” and “preference” stages of the sales cycle. Target similar audiences, showcase different product categories, up-sell or cross-sell existing customers, re-engage visitors w/abandoned shopping carts; all are effective remarketing strategies… Your marketing plan must include search and social remarketing strategies and tactics – we can help.
Another advantage of remarketing is campaign attribution. Using UTM codes, your various campaigns and their landing page destinations will contain a type of “URL tagging”. URbrandLIVE! will tag your key website pages with UTM codes to ensure your destination URLs are labeled with specific campaign names when they’re reported in Google Analytics. Put simply, this enables you to break down traffic that’s usually only reported by its source and attribute it to individual emails or paid search campaigns that you’re running.
One example: Let’s say we run a Google ad campaign for you that generates lots of website traffic, but only a small percentage of the interested prospects actually buy. The fact that the interested prospects actually queried Google for the product/service you sell indicates a strong likelihood to purchase at some point in the near future. You decide to use both Google and Facebook to retarget prospects from your Google search ad. Then, we take the additional step of creating a Facebook lookalike audience that aligns with that Google search query to uncover more buyers with similar interests. That’s just one tactic… There are many more!