Imagine Your Own Branded Channel…
Tell the story of your expertise and/or product advantages to cut through complexity, and build professional credibility and fans.
Set yourself apart from your competitors with a new “LIVE!” brand-channel, as our live-streaming webcast production and hosting services “take your brand LIVE!”. We’ll develop and/or host “YOUR CHANNEL”, a recurring (monthly, weekly) 30-minute live global webcast (live streaming & repurposed) to customers and prospects depending on content. And, with our live-streaming webcast production and hosting services, you’ll be able to track Webcast Registration Rate, Webcast Attend Rate, and incremental-to-plan Revenue Opportunities. This can be a surprisingly low-cost marketing channel, with the power of a LIVE! branded show.
Live-stream Technical Content to your Customers and Prospects
During his stint as Senior Director of Global Field Marketing for IGT, Robin Loyed (URbrandLIVE! DemandGen & Content Specialist) developed, hosted and drove systems and game content with product stakeholders for IGT’s “Channel Blue”, a monthly, 30-minute, live global webcast to customers and prospects. RESULTS: Robin produced and hosted (25) “shows” in 18 months, which delivered an aggregate Webcast Registration Rate of 6% vs. the Target of 2% (B2B Avg.), a Webcast Attend Rate of 40% vs. the Target of 40% (B2B Avg.), and significant incremental-to-plan Revenue Opportunities into the sales pipeline.