Immersive Tradeshow Experiences

As Director of Global Field Marketing for IGT, URbrandLIVE!’s Robin Loyed developed strategies and led planning/execution of global Tradeshows and Executive Briefing Center events in support of corporate brand and revenue objectives. The largest was IGT’s annual G2E exhibit at the Sands Expo in Las Vegas; with a $5M annual show budget across a 24,000-sq. ft. exhibit space, this trade show exhibit consistently achieved over 125% vs. the revenue target each year for 5 consecutive years.

Live-streaming Technical Content

Robin also developed, hosted and drove systems and game content with product stakeholders for IGT’s “Channel Blue”, a monthly, 30-minute, live global webcast to customers and prospects.  (25)“shows” in 18 months delivered a Webcast Registration Rate of 6% vs. the Target of 2% (B2B Avg.) , a Webcast Attend Rate of 40% vs. the Target of 40% (B2B Avg.) , and significant incremental-to-plan Revenue Opportunities.